Educomunicação e feiras populares: O processo de transição agroecológica na agricultura familiar de São Borja

Abstract

The main objective of this work is to verify the impact of popular educommunication strategies enabling the agroecological transition between monoculture and organic agriculture in the creation of local fairs of small farmers. The methodology used for the development of this research was divided into a set of techniques and procedures to compose the analysis. Thus, one of the techniques used in this research aims to collect data to contribute to the construction of a scenario about popular fairs and their agents. To guide the discussion, as a research method it was adopted the construction of hypotheses about the problem issue. From the hypotheses there was the definition of the theoretical cut and analysis material to answer the central question of this work. To complement the discussion based on the agroecological transition through educommunication strategies, it enables these farmers to market their production in popular fairs, expanding their commercialization by providing healthier and differentiated products to others. In addition, this work seeks to identify popular fairs as a space of potential for new business, and can be considered a living space and in constant transformation.