Relações públicas e user experience ( ux ): o design da experiência turística em Carlos Barbosa (RS)

Abstract

This experimental project aims to propose an artifact from the methodology of UX Design (User Experience) in Public Relations to expand the visitor tourist experience in the municipality of Carlos Barbosa/RS. Consequently, the research was developed to prototype a communicational product (an artifact of Instantiation) that would expand the visitor's experience at the Carlos Barbosa Railway Station, articulating three major areas of knowledge Public Relations (as an activity), User Experience (as a working method for reading and designing the experience of audiences) and Tourism (as a system in which the City Hall of Carlos Barbosa is inserted). As a methodological path, this work followed the adapted guidelines of Design Science Research and the experimental project resulted in the product "Nos trilhos de Louise", a script with six communicational by-products that expands the visitor's experience at the Santa Luiza Railway Station, through the story of Louise (protagonist of the name of the Station). In this work, the implementation for the creation of the product and its results are presented, presenting the contribution that the articulation between Public Relations and UX can offer to Tourism, to expand the experience of the public (visitors) of a tourist attraction.