Projeto experimental em relações públicas: da compreensão do relacionamento digital à construção de uma nova estratégia para as redes sociais do SENAC

Abstract

With the aim of understanding digital relationships through social media from the perspective of public relations, this experimental project focuses on the social media platforms of the educational institution Serviço Nacional de Aprendizagem Comercial (SENAC). Its development enabled the execution of research and analyses that identified target audiences, understood the reasons that lead them to engage with the institution, and defined the most relevant types of content for the organization and its audiences on social media. Using the Design Thinking method, a new digital marketing strategy was developed to enhance digital relationships and bring the institution closer to its audiences. Finally, the importance of the role of public relations in managing digital relationships between organizations and their audiences is recognized, especially in the context of rapid technological advancements and a hyperconnected world, as well as in the creation of innovative strategies within the creative industry.