Aplicação do business model canvas na empresa DEAMICI Pastas e Sapore em Bagé/RS

Abstract

The design of modern business models not only contributes to the creation of organizational value, but also fundamentally transforms the way of doing business. Given the global competitive scenario, companies from the most diverse sectors face different challenges in the production and manufacturing of their products, and the food production market is no different. The objective of the study focused on the application of the Business Model Canvas (BMC) in a small artisanal pasta production company located in Bagé/RS, to develop an innovative business model that faces the challenges of the pasta industry and takes advantage of the opportunities of the market, ensuring its long-term competitiveness and sustainability. This is a qualitative study, in the form of a case study, with data collected through personal interviews and documentary survey, and analyzed with the help of content analysis techniques. The results indicated that the model applied is fundamental for small and medium-sized companies, as the tools are essential for identifying flaws in production and management and have the objective of being able to align all activities of the business model with the company's activities. . As a suggestion for future research, the possibility of applying these tools, as well as others, to the development of machines and equipment to accelerate the processes described in this work is noted.