Desafios logísticos do setor de vitivinícola: o caso da vinícola Cordilheira de Santana

Abstract

The Ferradura dos Vinhedos Tourist Route is located in the Campanha region, in the municipality of Santana do Livramento (RS), far from the main distribution centers and consumers. The Cordilheira de Santana Winery is part of this route, characterized by verticalizing all production processes on site, in addition to managing the logistics of its supply chain. This research aims to analyze the logistical challenges faced by Vinícola Cordilheira de Santana. Specifically, it intends to describe the profile of the organization and the logistical processes: physical distribution, orders, information, stocks, storage, transport and distribution center. This research has a descriptive exploratory qualitative approach, the chosen method is the case study. Data collection took place through semi-structured interviews, non-participant observation and document analysis. Data analysis was performed based on a content analysis. The main logistical challenge faced is the geographical location of the winery, which makes it difficult to transport finished products and receive inputs. The analyzed winery maintains a stock of inputs in order to meet the needs of customers. The analyzed case, as well as the region, can develop its productive activities linked to rural tourism.