Caracterização do Comportamento do Consumidor de Suco de Uva Integral em Dom Pedrito/RS

Abstract

The whole grape juice is an unfermented drink extracted from the healthy, fresh and ripe grape, its liquid can be clear or turbid, has the typical constituents of its raw material and has foxed scent. It is a nutritive drink with numerous benefits due to the presence of phenolic compounds. This work addressed this theme with the proposal to study and obtain information about the consumer behavior of whole grape juice in the city of Dom Pedrito/RS, as well as understand about consumption habits, preference for grape juice, the knowledge of its benefits, the main criteria when acquiring the product, among others. For the execution of this work was aplliyed a form with objective questions, with the proposal to get viable informations, wich caracterized in a descritive and quantitative research. The survey reached 345 respondents, 214 from the city studied and within this population only 159 are consumers of whole grape juice. The data were tabulated and presented in sectors template graphics through Microsoft Office Excel. Through the study it was noted that the whole grape juice is the one with the greatest preference of the participants, it was also demonstrated that for consumers the main reasons when consuming this juice are the health, health of the family and its characteristics, and the items: validity, quality, practicality, price, nutritional value are all analyzed as important. Unlike the brand and the packaging, they showed issues that interfere slightly at the time of purchasing this product. Respondents who claimed not to consume this drink informed that, if they had more information they would consume.