Comunicação para a indústria criativa do teatro: a experiência de consumo cultural dos espectadores do Festival Internacional de Teatro Cidade dos Anjos de Santo Ângelo

Abstract

In this dissertation, we seek to guide communication for the Creative Theater Industry. The work was based on contributions obtained from the Research, Development & Innovation (RD&I) project, created and structured in 2021, with the Postgraduate Program in Communication and Creative Industry (PPGCIC), at the Federal University of Pampa (UNIPAMPA) - Campus São Borja, which resulted in a website - THEATRUM – Mapping of Theater Festivals in the interior of RS. After selecting one of the festivals highlighted in this mapping, the Cidade dos Anjos International Theater Festival, and after focusing on reception and cultural consumption, the objective of this work is to present how the experience of cultural consumption of the spectators of the International Theater Festival occurs. Theater Cidade dos Anjos, event in the city of Santo Ângelo. For that, we work from the following theoretical nuclei: Theater Festivals as memory and intangible heritage and the experience of cultural consumption. From a methodological point of view, we used bibliographic research, documentary research and reception research in two phases: recruitment research and in-depth interviews. In addition, it was possible to count on the contribution of the organization of the aforementioned theater festival. We believe that this work will become an object for strengthening the creative theater industry, as well as other fields of culture and creativity. It was noticed, at the end of the work, that factors such as space, atmosphere and visuality/perception of the scene were common points to the cultural consumption allocated to the Creative Industry of the theater, where the spectators expressed that their experiences were fortified and even driven by the mentioned factors, causing them feelings and emotions arising from the connection with that moment they experienced.