Assessoria de comunicação estudantil na Unipampa: análise de quatro casos

Abstract

The present work aims to analyze four cases of Communication Consulting carried out through student projects at the Federal University of Pampa that developed and applied a communication plan for regional microenterprises. Our objective is to analyze how the use of social media optimized the type of teaching practice linked to Communication Consulting and Press Consulting, as well as to understand how teaching and extension activities linked to this type of consulting can help micro and small companies and improve the university's contact with its communities. For this analysis to be possible, we review the literature on the history and main practices related to Communication Consulting and Press office. We also considered the practices of agencies and teaching projects developed in other universities, which also had the objective of helping micro and small companies. From these theoretical considerations and the analysis of cases of student projects of Communication and Press Office, we reflect on the impact of the university on the community.