A comunicação nas redes sociais: um estudo entre o poder público e o cidadão

Abstract

Nowadays, Information Technologies (IT) are increasingly present in everyday life, consequently, these technologies end up exerting influence on public institutions, especially with regard to the proximity of the public power with the population in general. Along with the technologies, social networks have shown growth in social relations. Given the above, the present article has as a general objective to analyze the contribution of social networks in the communication between the city hall of a municipality in the western border of Rio Grande do Sul with the citizens, and as specific objectives to verify the social networks most accessed by citizens, ascertain the perception of citizens about the performance of the city hall on social networks and identify the vision of citizens about the management of municipal social networks. To this end, a descriptive field research was adopted, with a quantitative approach, and data collection was carried out through a questionnaire. Among the main findings of this study, it is noteworthy that most respondents have not had any request answered through the social networks of the municipality. Furthermore, it was ascertained which subjects citizens would like to see on the municipal social networks, as well as the desired publication format, and also, the way that the coverage of the subjects present in the municipal social networks should be made.