A linguagem audiovisual para as relações públicas: uma reflexão acerca da atividade

Abstract

The experimental project aims to contribute for discussion and reflection of public relations and your languages, specifically dealing with audiovisual, through an informative video with interviews with professionals in this field. For that, the theoretical basis of the work proposes reflections about the being and doing of the public relations, the means of communication and the possible languages used as strategy. Noticing the audiovisual as a potency for the activity. Besides that, the project committed to making a product, a video that was made available on the Instagram platform, with interviews with professionals of the public relations that through a provocative character were asked about the use of audiovisual as a language for public relations activity. Performed remotely, its production stand out the key words brought by the interviewed, through a creative setting, narrative and visual effects that leads the viewer until the end of the product. As a result, the project fulfilled its objective of giving visibility to the public relations activity using audiovisual as a strategic communication language.