Trilhas musicais no audiovisual publicitário: técnica e sentido musical na produção da Vox Haus

Abstract

The following assignment has as its theme the audiovisual soundtrack and as its objective to comprehend the process used in soundtrack production for advertising audiovisuals. The research has as its justification the significance that a soundtrack might have at an advertising audiovisuals sound ambiance and the scarcity of scientific production about the theme. In order to reach this goal I worked on Carrasco (1983) and Ribaric (2013), contextualizing from the earliest use of soundtrack in cinema to how this language influenced advertising. I posteriorly sought to discuss the construction of a musical language through Santaella (2005) sound sources, and the possibilities of the usage within audiovisuals' music through the sampling phenomenon, Rodríguez (2006). To comprehend the production of a soundtrack in action, a non-participant observatory field research was performed at the production company Vox Haus, Santa Maria, Rio Grande do Sul. Through this research, We are able to comprehend how a soundtrack is thought, created and, consequently, what is its role in advertising audiovisuals.