O streaming de vídeo e o modo de assistir televisão no século XXI: um estudo realizado na cidade de Sant’Ana do Livramento/RS

Abstract

Consumer behavior with new technologies is constantly changing, and here it is no different, new audiovisual technologies are changing the way people start consuming entertainment products. As a result, new ways of providing these services have emerged, one of them is Video Streaming, the focus of our study, in which it was deemed necessary to analyze it in parallel with Free-to-air Television to understand if new consumption habits are emerging in the audiovisual industry. Based on this, this research aimed to analyze the consumer behavior of streaming video in relation to broadcast television in the city of Sant'Ana do Livramento/RS. For this, a quantitative research of descriptive nature was carried out, where the technique of data collection was performed through a questionnaire, in which the analysis of these data was done through descriptive statistics. The results found show that video streaming platforms have been gaining space and preference among users, since it provides them with autonomy in their choice process. Thus, the user of streaming video starts to consume more content on these platforms and consequently causes the viewing of broadcast television to decrease, thus reflecting on the consumption of this service.