A pressão pela imagem perfeita: uma análise da ação Eugene Egg no Instagram

Abstract

This article has defined the goal of analyzing as an alert action to the pressure for the perfect image, has your main character viralized on instagram from yours digital strategies, with the intent to answer the problem question: How an alert action to the pressure for the perfect image has your main character viralized on instagram from your digital strategies? For the theoretical foundation this search take ownership of concepts that surround the internet, social medias, social networks, viral media, viral marketing, memétic and the image in the iconophagy era. To achieve the goal, appropriated of perspective theoretical of the authors Aumont (2002), Baitello Jr. (2005), Briggs and Burke (2006), Castells (1999), Dawkins (2001), Jenkins, Green and Ford (2014), Joly (2007), Nonato (2015), Recuero (2010) and Salzman, Matathia and O’Reilly (2003). As a methodological base, started from the exploratory search and the bibliographic search encompassing authors such as Barros and Duarte (2010), Lakatos and Marconi (2003) and from Bardin (2009) the content analysis from the techniques of data collect. The corpus of analysis is composed by six publications how make the action Eugene Egg on Instagram. As results obtained, it can be indicated that the phenomenal character of the action being viral because the aesthetic relationship and the strategy in the social media in collaboration with the engagement of the participating audience.