Mundo digital: uma análise da atuação dos profissionais de Social Media no mercado de trabalho digital

Abstract

The COVID-19 pandemic increased uncertainties in the labor market and accelerated the emergence of the future professions. In this sense, we sought to study one of the 15 emerging professions in Brazil, namely, the profession of Social Media / Social Networks Manager. A relatively new profession that, as it consolidates in the Brazilian digital job market, still leaves some gaps. For this, the general objective is to identify the strategic actions of Social Media professionals in the digital job market and, specifically, map the emergence of the profession, identify the professionals’formalization process and identify their sales and performance strategies. This research is exploratory in nature and was carried out through a mixed quantitative and qualitative. Using the mixted method described by Creswell (2007)collection of data with a questionnaire through Google Forms, interviews with prominent professionals and institutions that help to formalize through Google Meet. Data analysis was performed using the technique of interpretive analysis and descriptive statistics. With this, the emergence of this new career began in mid-2009. Other alternatives were identified, due to the current legislation for the formalization of professionals after the withdrawal of direct marketing as MEI cnae and what are the current ways of offering and acting in the marketplace.