A ocorrência da reciprocidade entre atores dos circuitos curtos de comercialização: o caso da Feira do Produtor do Município de Dom Pedrito-RS

Abstract

This research is a case study on the occurrence of Reciprocity among actors in short circuits of commercialization. It was also sought to analyze if in the researched environment there is the formation of a network, what types of reciprocity are constructed from the relations, as well as what are the preponderant factors for the construction of such relations. The investigated actors were marketers and consumers of the Feira do Produtor in the municipality of Dom Pedrito-RS. Recorded semistructured interviews were performed, the observational method was also used as a complementary method in order to reach a deeper understanding of the complexity of relations. The data collection was carried out between February and April 2017. It is concluded that there are reciprocal relations involving the actors and that values such as trust, prestige and friendship are mentioned as important and that they collaborate for the construction of a network. The form of reciprocity built within this network is symmetrical, in it there should be no polarization, but a balance and thus raising to the center of the relations ethical values that extrapolate purely commercial relations.