Agricultura familiar e a produção orgânica: uma análise das feiras da agricultura familiar para a produção de orgânicos em Sant’Ana do Livramento- RS

Abstract

Organic agriculture has increasingly become a field of attention for Brazilian society. One of the reasons is the growing search by consumers for healthier foods, linked to

2 the search for better quality of life. However, it must be considered that such production requires differentiated care, since it is more susceptible to pests and changes in climate, as well as facing the problem of an increasing shortage of labor for the countryside. In this work, we tried to investigate which motivations lead the rural producer to opt for organic production. To answer this research question, a qualitative approach of a descriptive nature was chosen. A field survey was conducted with farmers at the family farms in Sant'Ana do Livramento. Through semi-structured interviews, it was possible to identify that the zeal in relation to their health, as well as to the health of consumers, the environment and animals, was pointed out as the main motivation to opt for such production. It was also identified as motivations and facilitators of this option the producers' satisfaction with the work; the technical assistance provided by Emater; the added value in the marketing of products; and the correspondence with McClellan's theory and the two-factor theory Frederick Herzberg.