Um lugar a ser descoberto: produção de VTs publicitários de educação patrimonial para o museu das missões

Abstract

Essential elements in the Jesuit Missionary history are passing unnoticed, so that the community is losing contact with their historical roots. The Museu das Missiões and IPHAN have made efforts to resolve this, coordinating actions of preservation and dissemination of the history in the municipalities of the Seven Peoples Missions region, a place traditionally focused on the agricultural sector, with few actions aimed at cultural area. Seeking alternatives to revise this picture, it is understood that the audiovisual advertising language can be a powerful tool in the dissemination of actions and also for the community of insertion into the museum space, and, using it along with the heritage education, aims to a greater appropriation of the museum by the community, making the museum more present in daily life of the local population, as well by visitors seeking for its history. This experimental project aims to create heritage education videos to the Museu das Missões, bringing your history and your collection, publicizing the actions taken by him, aiming greater community inclusion in the museum space.