Turnê pelas identidades LGBTQIAP+ através dos clipes de Madonna e Lady Gaga

Abstract

The present study examines pop culture productions and elements that may be representative for the LGBTQIAP+ community. We carried out an analysis through the representations of pop culture arising from the singers Madonna and Lady Gaga in their video clips “Justify My Love” (1990) and “Alejandro” (2010). Through the specific objectives, we seek to: a) investigate the concepts of identities in contemporary times; b) analyze a video clip of each artist to identify the points of LGBTQIAP+ representation in the selected audiovisual products; c) compare similarities and differences in the analyzed audiovisual representations. The methodological course took place in order to meet the objectives and build a strong theoretical basis for the analysis. We approach themes such as gender, sexuality and identity from authors such as Facchini and França (2009), Hall (2006) and Louro (1997). Culture and pop music were founded by Becko and Amaral (2020), Gonzatti (2022) and Soares (2015). The transcription and tabulation of the video clips was performed using the moving image analysis method, by Diana Rose (2018), and the analysis was described through a bibliographic review (STUMPF, 2011). In this perspective, we understand identity as something plural, and the videos portray different forms of expression of sexual and gender identities. Historically, the LGBTQIAP+ community has had its identities questioned, and good representations cause identification.