Redes sociais para a indústria criativa: as "bookredes" como forma de divulgação de autores nacionais independentes

Abstract

The “bookredes” are digital book communities, on social media platforms, that actively promote reading, through the sharing of literary content, captivating new readers, while helping, indirectly, in the dissemination of works and authors. With the rise of “bookredes”, independent national authors gained more space in the Brazilian publishing market, while content producers began to promote the books they read, some of them national. In theoretical terms, the work is guided by the concepts: cyberculture, convergence culture, media convergence, participatory culture and collective intelligence. In this way, this dissertation seeks to analyze profiles and interviews of authors and producers of literary content on two social media platforms: Instagram and TikTok, with the goal of reflecting on what the contributions of literary content producers can be in the dissemination of authors' works. independent nationals.