Teste de preferência as cegas entre vinhos tintos finos nacionais e importados da variedade Cabernet Sauvignon

Abstract

The objective of this work is to discover the preference of the consumer, between imported and national fine red wines from the Campanha Gaúcha region revealed by blind tasting tests. The variety chosen was Cabernet Sauvignon, which was selected for convenience, since it is the most consumed varietal red wine in Brazil, considering the characteristics of the consumer profile of fine wines. The results revealed the preference of the tasters, through the hedonic scale of five points, among the four fine red wines, of which two originate from the region of the Campanha Gaúcha, one from the city of Santana do Livramento - RS and another from Bagé - RS , the other two wines were of Chilean origin and another of Argentina, all of the same harvest. The results were submitted to an analysis of variance. From the choice of the participants of the analysis, we could observe that the Brazilian wine was the one that stood out among the samples, it is thought, then, that the preference of the choice was only influenced by the organoleptic quality of the wines of each region. With this, the market perspective of national wines analyzed is good, just the marketing and dissemination of the products be more exploited.