A comunicação organizacional em instituições religiosas: relatos etnográficos do Centro Espírita de Umbanda São Jorge

Abstract

The present course conclusion research sought to study the organizational communication on religious institutions. I was chosen, as research object, the Centro Espírita de Umbanda São Jorge (CEU São Jorge), from the city of São Borja, located to the west borderline of Rio Grande do Sul. The research aimed to comprehend the organizational communication, from its techniques in the public relations, on CEU São Jorge, looking for the identification of utilized instruments of communication; analyze forms of producing and dissemination of those instruments; diagnose CEU’s public; identify its communication forms happening along those sessions (faithful’s reunions); and to point hierarchies and understand the way relations are established between these individuals on the institution space. Ethnography were our chosen methodology and it helped us in the approximation to the individuals. It’s an ethnographic observation and not properly an ethnographic research, in the pattern of an anthropological approach, but communicational. To help the investigative objectives of the study, it was chosen as research methodology the in-depth interview and the participating research once these are the most suitable methodologies to the proposed objectives. As result, we identify that this kind of religious organization is also an space for public relation’s professional acting, although with more compassionate and focused on interpersonal relations and also respect to the other person, because once there is no respect to another individual, it’s unthinkable the existence of public relations.