As cores e a composição da página internet: um estudo da homepage do Uol

Abstract

This work focuses on this layout in the field of digital design of websites and the role of color in the composition of its layout. Your goal is to analyze how the colors and the visual composition works in web pages. For its development, we work with the theoretical perspectives of the authors: Javier Royo (2008), for the part of digital design; Luciano Guimarães (2003), with the concepts of color information; Dondis Donis (1997), with the party is the preference of the visual field, Jakob Nielsen (2000), waiting times for the loading of a page; Pinho (2000), on the presentation of company image made by the page, and Hurlburt (2002), which speaks of principle of simplicity and "gestalt." Introducing the concepts of technological innovations in c omputer presentation of the colorful interfaces and understanding of what cyberspace. We studied the application of color on the website, in holding the shape, separating it from the content. Part of this review since the generic concepts of color to its application in communication. Subsequently, include a description of our object or corpus of this research, a website: the homepage of the site UOL. Thus, the analysis brings all the objects composing the page, specifying each item separately. Then look at the relationships between the spaces occupied by these objects, pictures, text, images and colors of each. We observe that the homepage of YouTube works with a stable visual composition, and a gentle and careful application of color.