Comunica empresa: a comunicação focada em resultados

Abstract

The present work have as main object verify that the strategies used in the campaign Comunica Empresa, managed to educate a parcel of companies in São Borja about of communication and the capacity of the professionals of publicity. For this, the work passed for some stages, first a research bibliographic, accosting the topic as communication, marketing, myopia of marketing, strategic marketing, tactical and operational, educational marketing, paper of publicity inside of marketing, publicity and studies cultural. For give count this theory the main authors used are Carolina Tomasi, João Bosco Medeiros, Theodore Levitt, Philip Kotler, Louis F. Boone, David L. Kurtz, Jean J. Lambin e Richard Johnson. All this referential was constructed to give fundament the campaign developed as experimental product and a interview opinion to get the answers at work. After the application the campaign with businessmen previously selected, was realized the interview dividing the public in two groups. After capture from answers, the analisys of data went feats with base in answers and manifestations as expressions and sound of speech. The observations was aligned with the objective of project, verify that the strategies used in the campaign Comunica Empresa, managed to educate a parcel of companies in São Borja, being than results demonstrate than target public as of contact with the campaign, comprehended the theme proposed and too in some moments related with reality of your companies.