Elaboração de identidade visual: associação dos colaboradores de proteção animal de São Borja

Abstract

Constantly faced with visual approaches to advertising medium, so stand out is important and necessary. In this sense, we conducted this experimental project that had as main objective the development of a new visual identity for the non-governmental organization (NGO) called the Association of collaborators and protectors of animals of San Borja (ACOPASB). With the idea of meeting a remarkable lack of proper graphic representation, the association has provided resources and information relevant to the preparation of the project. For the construction of the visual identity we developed a theoretical study that guided us throughout the process of building the new brand. By renowned authors in the area of communication, such as Peon (2009), Paiva (2006), Lupton (2006), Farina, Perez, Bastos (2006), Costa (2006), among others, have created a theoretical basis for the construction of the project was able to meet the needs mentioned above. A study that goes from the universe of brands and its aspects to a technical study on color and typography. As a final result, we come to a visual identity with colors and elements that convey the concept chosen for the production, concept that divided between animal protection and a touch of warmth and welcome.