Planejamento sustentável: um estudo de caso em uma propriedade rural familiar no município de Dom Pedrito - RS

Abstract

The agribusiness in the country has shown high rates of growth and development in recent decades, however it comes to the innovation in the primary sector of production, there is a wide gap between the agricultural scenario in various models of producing and using appropriate methods for the production. Innovation is a key factor for the persistence of firms in the market, seeking new products, services and production methods. Rural enterprises have undergone intensive reformulation process, which changes, clashes are related to socioeconomic and environmental factors. The need to develop and implement actions aimed at the protection and preservation of the environment and its resources, is treated as a fundamental aspect for sustainable development of the sector. The use of natural resources for agricultural production improperly cause damage to the environment and society in general. In this scenario, the proposed study, we propose a strategic planning associated with the tripod of sustainability in the economic, social and environmental rural property. The research segments on a literature review which analyzed concepts and information related to the theme, characterizing as a case study of descriptive and exploratory. The data were collected from public and private documents integrating primary sources for the study and subsequently data were obtained through a questionnaire with open and closed questions. From the understanding of data on internal and external analysis of the organization were developed strategic planning and action plan. Management tools used in this research contributed to identify the reality of rural property analyzed and achieve the initial goal, to propose a strategic plan linked to preservation of the environment, proposing future actions in order to improve the development of the enterprise, as well - be familiar and maintaining harmony production and socio-cultural diversity in this region.