Bovinocultura de corte em empresa familiar: um estudo de caso na fazenda Santa Fé

Abstract

The objective of this study was to perform a case study on the rural settlement named Santa Fé Farm, identifying aspects that interfere positively and negatively on the competitiveness of business. Based on the principles of Swot Analysis sought to detect their strengths and weaknesses that comprise the internal analysis, in addition to the opportunities and threats related to external analysis with the aim of achieving an overview of the environment and thus reach a strategic diagnostic of the property on the market segment in which it operates. The search configured as case study, with exploratory and descriptive approach. The data were collected through on-site visits and interview with the owner and administrator of the property. As a result, identified the current scenario experienced by the property under the local agribusiness through the mapping of strengths and opportunities to the rural property. The distribution of costs and expenses, in order to determine revenues and production costs, and was also checked the form where the property, how it's performed the planning for the decision making, as well as the steps that make up the formatting of the activities developed to arrive at the final result of the activity, which is the fattening of cattle for sale.