Jornalismo rural em aplicativos móveis: características e adaptações em tempos de distribuição multiplataforma

Abstract

This work was developed with the general objective is to investigate the continuities and transformations of rural journalism that could be observed in the strategies of mobile media of the Revista Rural, Canal Rural and Globo Rural vehicles. To realize that, this research have been analyzed in chapter one the structure and the definition of rural journalism starting from the concepts of Rural Communication. In chapter two, we have verified the potential of digital journalism and the insertion of rural journalism in the digital environment, in an attempt to understand its development. In chapter three, brief observations have been made on five rural vehicles to trace common characteristics among them and to base the empirical study. Chapter four have been used to study three rural vehicles, which had applications for the smatphone and tablet mobile devices. An exploratory observation was made, which served to analyze and compare the contents distributed in the applications. In addition, questionnaires were applied to members of the newsrooms of the vehicles analyzed. As a result, it have been noticed that the applications, were little explored. The questionnaires showed that the productions are directed to specific audiences and that the smartphone is the media platform most consumed by the users.