A corporalidade drag de Rupaul na construção de um treinamento midiático

Abstract

The main goal of this research was to understand the construction of RuPaul’s corporeality in the reality show RuPaul’s Drag Race, supported by drag art, in order to develop a media training proposal based on the CUNT methodology. To achieve it, the following specific objectives were created: 1) To contextualize RuPaul, the 16th season of the reality show RuPaul’s Drag Race and the presence of drag art; 2) To think on corporeality as an element of the construction of drag art in the image construction in Public Relations; and 3) To develop possibilities for media training based on the analysis of corporality and drag art present in RuPaul’s Drag Race through CUNT. In order to develop the objectives, the theoretical perspectives brought were: corporality; drag art; and media training. Methodologically, the research is characterized by being qualitative, using its own methodology adapted from the criteria established to evaluate drag art: the CUNT, a combination of charisma, uniqueness, audacity and talent, present in the corporalities of the personalities analyzed: RuPaul, Pabllo Vittar, Gloria Groove, Blogueirinha and Chapell Roan. The analyses of the CUNT in the corporealities of drag artists served to develop a proposal for media training in Public Relations.