Produtores culturais e redes sociais: o caso da Casa Azpiroz

Abstract

This study aimed to reflect on the relationship between cultural production and social networks, considering the importance of these media for communication and the work of the cultural producer, in a field permeated by challenges and ambiguities, in the search for inclusion and accessibility. The methods used in this exploratory research were bibliographical surveys and interviews with cultural producers from Casa Azpiroz Produções on the border (Brazil - Uruguay) located in the cities of Jaguarão (BR) and Rio Branco (UY). Two of the interviewees reflected on the importance of social networks and the work of the cultural producer. They stated that they seek a more welcoming digital space, for the most diverse audiences that their social networks can reach, so that their social networks are, as much as possible, an accessible, inclusive and humanized digital space. Furthermore, as a result, we realized, throughout this research, the need to continue reflecting critically on the use of social networks in contemporary society, considering their potential and pitfalls.