Hábitos de consumo de informações da geração Z: os fatores por trás do afastamento dos telejornais

Abstract

This academic work addresses information consumption habits and their relationship with television news, focusing on identifying how Generation Z — individuals born between 1994 and 2012, representing 32% of the global population — consumes news and the motivations behind their disengagement from traditional news formats. It also seeks to explore solutions to reduce this distance. The primary objective of this research is to understand the causes and consequences of Generation Z's detachment from traditional television journalism. For this study, questionnaires with open and closed questions were applied to high school students, representing the younger end of Generation Z, and university students, representing the older end of the generation. The results show that a small percentage of Generation Z individuals consume television news, with digital social media being their primary source of information. The main reasons for this disengagement are a lack of interest in the format, the length of broadcasts, and the way news is presented. Based on the analyzed data, it was concluded that this audience prefers faster, more accessible, dynamic information with a broader variety of topics. This study contributes to helping media outlets adapt their formats to attract younger audiences while ensuring high-quality information for all.