A diversidade de trabalhadores no comércio varejista em Santana do Livramento/RS

Abstract

The present study aims to analyze the diversity of workers in commercial establishments in Santana do Livramento/RS. The theoretical framework addresses diversity in society and organizations and inclusion and exclusion practices in recruitment and selection in organizations. The relevance lies in providing discussions to prevent and raise awareness among managers, administrators and workers in combating discrimination and prejudices such as misogyny, ableism, ageism, racism, among others. In methodological procedures, quantitative and qualitative research was carried out with a descriptive approach. In the quantitative stage, a questionnaire was applied to 111 workers from retail commercial establishments in the clothing and accessories, footwear and sporting goods sectors with the aim of identifying the social markers that make up their diversity profile. In the qualitative stage, semi-structured interviews were carried out with four businesspeople responsible for the recruitment and selection processes with the aim of identifying these managers' perception of organizational diversity and identifying situations of inclusion and exclusion of minority groups in recruitment and selection processes. In the analysis carried out, the social markers that make up the profile of workers in the establishments researched and the perception of managers regarding diversity and inclusion of minority groups in organizations were identified. The research results demonstrated the profile of the workers: the majority were salespeople, women, Brazilian, white, young, single, thin, heterosexual, evangelical and with completed high school. It was noticed that managers recognize the importance of diversity in organizations and the inclusion of diverse groups, but they know the topic superficially, therefore, they do not carry out inclusion practices, they prefer not to hire, especially older groups (45 years or more), people with disabilities (PwDs) and LGBTQIA + perpetuating structural prejudice practices in their companies that are reflections of society.