Intenção de compra de produtos ecológicos no mercado pet: um estudo a luz da teoria do comportamento planejado

Abstract

Concern for the environment is assuming more and more importance in people's daily lives and especially when linked to the behavior and intention of ecologically conscious consumption. In the consumption scenario for pets, environmental concerns have also been gaining ground. Therefore, the present study aimed to investigate the relationship between the intention to purchase ecological products in the pet market and the theory of planned behavior (TPB). For this, a quantitative, descriptive research was carried out, based on the survey method. The survey had 132 respondents, residents of different cities in the country. Data were analyzed using descriptive statistics and Spearman's correlation. Among the main findings, the results show that the purchase intention of ecological products for pets is related to the constructs of the theory of planned behavior, having a moderate positive correlation with perceived control followed by attitude and subjective norm. The results showed that, on average, most people have purchase intentions and are concerned with ecological issues when they buy an ecological product for their pet. Para ello, se realizó una investigación cuantitativa, descriptiva, basada en el método de la encuesta. La encuesta contó con 132 encuestados, residentes en diferentes ciudades del país. Los datos fueron analizados mediante estadística descriptiva y correlación de Spearman.