Trabalho e carreira de microinfluenciadores digitais: um cenário de uberização?

Abstract

Uberization is a new model of work relationship that has become more popular in recent years due to the various digital transformations. In this work configuration, the professional provides service according to demand, mediated by digital platforms and based on a positive discourse of flexibility, however, it is characterized by informality and lack of labor rights. With these digital transformations, digital influencer work gained prominence; The professional performs work through digital platforms, such as Instagram®, Facebook®, Twitter®, Youtube®, provides service on demand, without an employment relationship and with flexibility. In this sense, the general objective of this research was to investigate the implications of uberization in the work and career of digital micro-influencers. For that, an exploratory study with a qualitative approach was developed in which eight semi-structured interviews were conducted with digital micro-influencers. As main results, it is highlighted that the digital microinfluencers have exhausting work routines, without timetables to start and end their journeys; find it difficult to reconcile professional and personal life, resulting in a lack of time to enjoy leisure time and moments with family, in addition to not being able to disconnect from work during vacations; in addition they suffer with the haters and with the lack of recognition of the profession. In conclusion, investigating the implications of uberization in the work and career of digital micro-influencers generates reflections on this new modality of work and on the digital influencer profession, which is romanticized and desired by many, showing a scenario that is the opposite of what is disclosed to society. , bringing a necessary debate on the subject.