Construção de um modelo de negócios para manufatura de lã com a ferramenta business model canvas

Abstract

This research will be conducted in the production and commercialization sector of wool, where Brazil produced eight million kilograms of sheep wool in the year 2017. Rio Grande do Sul stands out for having approximately three million sheep, and when examining the region of the Gaucha campaign, it is observed that it has more than 290 thousand heads. In this context, the research aims to propose a business model in the wool segment, using the Business Model Canvas tool. To achieve this objective, the research adopts a qualitative methodology, conducting an exploratory case study where data were collected through three semi-structured interviews. This study seeks to answer the following research question: what factors should be considered in the Business Modeling for the productive activity involving sheep wool? At the end of the research, it can be concluded that the development of this work contributed to proposing a new business plan for the wool sector in the region, providing an opportunity for a new product segment that utilizes local labor, fostering this market in the Southern Campaign region. As suggestions for future research, studies could be conducted focusing on research with rural workers in the wool production process, proposing more agile alternatives; developing studies focused on water waste and reuse in wool washing, as well as research for the development of new products that meet market demands using wool as a raw material for fertilizers, soil coverings, and thermal and acoustic insulation.