Planejamento estratégico em uma empresa de autopeças

Abstract

For a company, whether small or large, having a well-structured strategic planning is of paramount importance for achieving success, as this makes it possible to define, in the long term, goals and objectives for the company, helping to make decisions. decisions with greater clarity and efficiency. Regardless of whether it is a large or small company, strategic planning is a continuous process, as the business environment changes and achieves its objectives, new implementations and analyzes must be taken for the company to continue successfully in its line of business and adapted to the market. That said, the present work aims to implement strategic planning in a small company located in the city of Pinheiro Machado – RS that works in the field of car parts and accessories. Through the implementation of tools such as the SWOT matrix, GUT matrix and Mission, Vision and Values, ways were presented to carry out the company's processes with the aim of increasing revenue, thus helping the company's growth. Therefore, the work presents six cases that were prioritized, presenting ways to optimize your process. The strategic planning carried out in this study made it possible to present ways for the company to make better decisions in its management and consequently capture greater profits. In this way, it is expected that the company will implement the ideas presented and continue carrying out constant strategic planning over time.