Relações entre música e estética visual: o caso “vroom vroom” da cantora Charli XCX

Abstract

This paper intends to show a single case study about a phenomenon: the relation between the Hyperpop musical genre and the Y2K visual aesthetic. To comprehend how this relation goes, is analyzed the EP “Vroom Vroom” by the british singer Charli XCX, released in 2016, besides the title track’s music video and publicity images of the project. The music video is analyzed through image and sound analysis by Diana Rose (2008); the EP - more precisely its cover art and songs - and the publicity images, are interpreted by document analysis, by Lima Junior et al. (2021). The theoretical reference talks about the Cultural and creative industry, with Adorno & Horkheimer (2014), Jambeiro & Ferreira (2015); Phonographic industry, with Pacheco & Benini (2015) and Jenkins (2015); Musical genre with Bakhtin (2003) and Frith (1996); Visual aesthetic with Hegel (2000) and Dondis (2003); ending with the definition of the Hyperpop musical genre and the Y2K visual aesthetic and the relation between sound and image, with authors as Machado (2000). Other authors are also used to contemplate the necessary theory. After the analysis, is verified in data triangulation how all the evidence fonts show the observed phenomenon and concludes with the central question’s response, where the “Vroom Vroom” EP shows the points explored during the research and attest the relation between the studied musical genre and visual aesthetic.