Turismo de evento: incentivando a prática esportiva com instrução em academias ao ar livre

Abstract

This Applied Project addresses the theme of event tourism, through the proposal entitled EVENT TOURISM: incentivizing sports practice with instruction in outdoor gyms. The initiative aims to stimulate the use of public spaces in the city of Jaguarão/RS/BR that contain outdoor gyms, so that the use of the equipment is accompanied and guided by qualified professionals, thus ensuring its correct use, as well as valuing the good health of all. A sporting event was planned, both for residents and for visitors/tourists, in which people in addition to learning how to use the equipment that makes up the open-air gyms, could have access to other healthy sporting practices, involving activities from the most diverse categories, and also be encouraged to eat healthily. Therefore, the present Applied Project has the general objective of planning and organizing a sports event in Jaguarão/RS/BR, aimed at the general public, users of the open-air gyms, or people willing to learn more about their use, as well as other sports practices that will be made available. The proposal has a qualitative and applied nature. As for its objectives, it is descriptive-exploratory, and its procedures used include bibliographic and documentary, in addition to field research. Furthermore, due to the need to develop a project in a public space that includes an open-air gym, in this specific case, the Praça Comendador Azevedo, the project aims to awaken a more accurate look of the population, through a sports event, regarding the installation of more structures like these in other squares, their conservation and instruction for their correct use. The challenge is to create a new opportunity for tourism diversification in Jaguarão-RS, integrating various sports practices and people involved in these activities who want a more qualified, healthy, and dignified life for all. Therefore, even being aware that the planned event is very specific and local, it is expected that from the reflections caused by this organization and planning, the idea can be replicated for other spaces in the municipality already structured, as well as others can receive the structure, and also stimulate other destinations to promote such events. other destinations to promote such events, generating more qualification to its users, a more attentive look to the other, because when we plan tourism and sports activities, the welfare of the subjects is part of the core of what is aimed with the propositions.