Um estudo sobre o comportamento dos consumidores de streaming de vídeo

Abstract

Consumer behavior is constantly changing with regard to new forms of technology and digital consumption, with that, the audiovisual market has also undergone changes, modifying the way people consume entertainment products. As a result, new models for promoting these services have emerged, one of the main ones being video streaming. Given the above, this article aims to analyze the behavior of video streaming consumers. For this, we adopted a quantitative research with a descriptive character, survey method, using the questionnaire as a data collection technique and the analysis of these data were obtained through descriptive statistics. The results found through this study show that the behavior of consumers of video streamings can help organizations, regarding organizational strategies, because through consumer behavior, data can be obtained regarding preferences, motivations and their behavior consumption in the digital age.