Acosta, Larissa da Silva

Abstract

During the pandemic of covid-19 most companies had business instability, but especially small businesses.The pandemic caused some changes in business as the way of working and communication with customers in addition to insecurity about the future, this fact required resilience and adaptation of entrepreneurs to remain competitive in this period.This research aims to evaluate the contribution of the use of social media for business during the pandemic of covid-19 in the perception of entrepreneurs in the beauty sector in Santana do Livramento-RS. Most sectors were affected, but mainly the beauty sector because it is not considered an essential service.To understand how these professionals overcome the crisis and what strategies they used was conducted semi-structured interviews with entrepreneurs in the beauty sector.From the analysis of the results, it was found that beauty professionals had to adapt in various ways both with the decrees established, distance from family and friends and the fear of contagion. The internet and social media have gained an important role in the daily lives of entrepreneurs, it has become an efficient means of communication and relationship between company and customer, consequently generating more sales and service delivery.