Relações públicas e lobby: possibilidades de atuação e aproximações possíveis entre as profissões

Abstract

The main objective of this work is to research and identify the possibilities for the Public Relations (PR) professional to work in the lobby area. Seeking to demonstrate that this professional can act as a lobbyist and that he has all the characteristics for such a function. In this sense, the research brings possible trends and what could directly benefit PR professionals working in this area. It also presents some challenges and possibilities for lobbying in the job market. For this, we will understand the importance of regulation of the lobbying profession and the legitimacy of the activity, understand the current scenario of lobbying activity in Brazil, demonstrate the possibilities of acting in the existing market in the field of lobbying activity and analyze the current scenario of change from approval by the Chamber of Deputies. To achieve the objectives we used the bibliographical research. Bringing a theoretical foundation on the subject, to understand the development of the lobby in the current society in which we live. In this sense, we were able to identify that public relations is a fundamental profession, because he knows how to compile data and information, builds relationships between publics, acts ethically to obtain results, which helps the organization to legitimately defend its interests. We conclude that public relations will be able to act as a lobby and the labor market will be expanded from the regulation of the activity, giving PR opportunities to recover their professional appreciation and social responsibility function.