Fact-checking como elemento de diferenciação na indústria criativa do jornalismo

Abstract

This research aims to contribute to the reflection on the transformations that the phenomenon of disinformation can experience in certain models of journalistic practices. This study focuses on fact-checking practices as a differentiation technique in the production of journalistic franchises in print media and digital native portals. In addition, it understands fact-checking as a differentiating cultural object of the creative industry. It starts from the assumption that the fact-checking technique mixes elements of traditional journalistic production with elements of differentiation in the textual structure and content construction, with peculiar characteristics that may indicate a format different from the classic one. The first chapter discusses the scenario of intensified disinformation from multiplatform productions (JENKINS, 2009) that allow the reverberation of the same content from the publication, circulation, and recirculation of the same information (ZAGO, 2011) through the performances of professionals and amateurs on digital platforms. The second chapter deals with the infodemic phenomenon and discusses the speed at which information is disseminated in the digital environment. Furthermore, the reflection recognises that the infodemic, as a result of media biodiversity action, can collaborate in the development of differentiated models of journalistic production. Finally, the methodological procedures present the exploratory observation (GIL, 2008), the content analysis (BARDIN, 1997) and the semi-structured interview (MANZINI, 1990) that were carried out at work. In this step, the Estadão webjournal is analyzed in the specific checking section called: Estadão Verifies, and the R7 Portal, in the section: MonitoR7. It is noted that the practice of fact-checking, in the underlying journalistic newsrooms, can configure a different model of journalistic checking and can be identified as a model of differentiation of the creative industry, based on the performance of journalistic franchises and digital native portals.