“Extra! Extra! Logo logo o show começa”: uma análise da representação da cultura do cancelamento a partir do videoclipe a queda da cantora Gloria Groove

Abstract

The technological advances that enabled the emergence of the Internet and the expansion of mass communication media promoted new forms of communication, interaction, and relationship within social networks. These advance allowed individuals a freedom to expose their opinions without thinking about the consequences of what is being said on them, disseminating hate speech. The unrestricted use of social networks has provided a platform of worldwide reach for the Cancel Culture. Thus, we intend to investigate the language, the melody, and the moving image present in the music video A Queda, by the singer Gloria Groove, and its relation to the hate speech present in the Cancel Culture. We aim during the research, to contextualize and relate the concepts about network society (Castells,1999), media convergence (Kellner, 2001; Jenkins, 2009; Recuero, 2009), pop culture (Janotti, 2015) and the culture of cancellation (Rocha and José, 2021; Tiburi, 2015. Arendt, 1999). To make this possible, we will use bibliographic research as methodology and to articulate sound and moving image, the methods defined were Bauer (2002) to analyze noise and music and Rose (2002) to examine moving images. To systematize our work in steps in an objective and clear way, we divided the course into three categories: sound and linguistic analysis (sound and lyrics), visual analysis (moving image), and narrative analysis (the meaning of the scene). After performing the analysis, we realized how the defined categories converse with the hate speech present in Cancel Culture. Consequently, after performing the analysis of the video clip, we realize that hate is so intrinsic in our society that we do not notice how, constantly, we are repeating patterns of behaviors from the past. We also concluded that Gloria Groove's clip A Queda (The Fall) managed to show how this hatred is present in our society, in the same way that it manifests itself through the internet and social networks, as a result of the opinions and speeches posted on these platforms.