Linguagem visual em revista de moda: uma análise da direção de arte das capas da revista Vogue Brasil

Abstract

The present work aims to understand how Vogue Magazine structures the graphic design of its covers through art direction. With this, the general objective is to carry out an analysis of the visual language of six covers, from the perspective of art direction between the years 2020 and 2022. This study is justified by the worldwide relevance that the magazine presents to society, both in terms of territorial extension and in the constitution of behavior and identities and also as a sales and consumption mechanism. Regarding the methodology, we opted for the application of content analysis based on the author Bardin (2016). The use of this method took place in three stages that helped in the construction of this research. Regarding the bibliography, this work is based on the following authors: Donis A. Dondis, Ellen Lupton and Jennifer Cole Phillips, Rudolf Arnheim and Allen Hurlburt for theories focused on art direction; Stuart Hall, Darcy Ribeiro and Aldo Vannucchi for theories focused on Brazilian culture; Astrid Façanha and Christiane Mesquita, Nina-Sophia Miralles and Daniela Schmitz and Solange Wajnman for the theoretical basis of the fashion magazines chapter. As for the analyses, there are six covers in which the elements of art direction were analyzed. From them, a joint analysis of the covers was carried out in order to understand whether or not there are similarities between them and also how they express the Brazilian culture. With this, it was understood that the covers, despite some specific differences, express a concise language that builds a unique visual identity that helps in the recognition of the public, in the consumption of magazines, in fashion and even in the construction of identities.