Da mídia tradicional para a mídia digital: a experiência de jornalistas empreendedoras do Rio Grande do Sul

Abstract

The migration of journalists from salaried work in traditional vehicles to entrepreneurship in digital media is a phenomenon that reflects on career models and on the relationship of professionals with work. The present study aims to analyze the migration of women journalists from salaried work in traditional vehicles to entrepreneurship in digital media, reflecting on entrepreneurial attitudes and possibilities for the profession, based on the experience of three journalists who built a career in television and who, after many years became entrepreneurial journalists, we seek to analyze the various stimuli that lead to decision-making, such as the crisis in the profession and the consequences of the precariousness of work routines in traditional vehicles, we visualize the internet as a mechanism of possibilities for journalists and entrepreneurship as a trend . The methodological techniques we adopted were bibliographical research, in-depth interviews with three journalists from Rio Grande do Sul and analysis of the interviews, in order to understand the theory and practice of the entrepreneurial phenomenon in the profession. The main motivations to undertake concern personal freedom, professional autonomy and financial appreciation.