Marketing de relacionamento: a percepção de valor do usuário de internet via rádio e a Via Expressa provedor de internet

Abstract

The study addresses the topic Relationship Marketing: the perception of value of the internet user via radio or internet provider, was based on a survey of the exploratory type that made use of a qualitative method, which aimed to find out which values ​​make Internet users loyal via radio to Via Express internet provider, in the city of Santana do Livramento/RS. The search brings analyzes that seek common points between the theoretical framework and the data resulting from in-depth interviews applied to internet users via radio. The interviewees reported that the values ​​obtained by providing the service of Via Expressa are the service, the collection made at the residence and the good relationship between the user and the service provider. It was possible to answer research problem through the objectives outlined in this study.