O cultivo de oliveiras na região da campanha gaúcha como uma nova proposta para o agronegócio regional

Abstract

This study aimed to identify the factors taken into account by olive producer in the region of the Campanha Gaúcha to make decision at the branch of activity of agribusiness. To develop the present study, was used an exploratory research with a qualitative bias. The colection data technique was developed through an interview established with four producers/managers of the rural area and the data from the research were analyzed under the Interpretative approach. The results of the research show that despite the high degree of initial investment, the lack of credit lines for olive cultivation, the lack of support from the relevant sector bodies and the difficult access to the technologies by olive producers, dont have been restritives elements to the investiment decision in that branch. It was seen that the factors taken into account for the decision of to invest in that branch have been the easy handling to the cultivation of olives, which was highlighted due to its high rusticity and adaptability in the Region, as well as low labor requirements and high income power that the olive producing brings. It was also possible to observe that the region's economy is still characterized by the resources generated by the agriculture and livestock activity, but among the options for crop diversification within the properties, the presence of the olive is not only remarkable, are giving new habits and thoughts to small, medium and large rural investors