Comportamento de consumo de periféricos gamers por jogadores de CS:GO: estudo exploratório sobre a situação na fronteira oeste do Rio Grande do Sul

Abstract

The objective of this work is to explore the consumption behavior of gamers peripherals by players of Counter-Strike: Global Offensive, clipping for adults in the age group of 20 to 29 years, who reside in the western border of the state of Rio Grande do Sul and watch Twitch. In the literature review, topics such as consumer behavior and the influencing factors, the consumer buying stages, the persona, the understanding of the gamer universe (the gamer, the game, and Twitch), what is retail, e-commerce (virtual stores), what are the gamer peripherals and their important attributes were addressed. The work was executed with a qualitative research through in-depth interviews with CS:GO gamers. The research was conducted in June. From the interviewees' answers, it was identified that the CS:GO player opts for gamers peripherals seeking to improve their performance and gaming experience. They prefer to purchase these peripherals at online stores. Twitch streamers influence the consumption behavior of the casual CS:GO player, while professional CS:GO players influence the consumption behavior of the hardcore player. The CS:GO player considers the mouse as the most important gamer peripheral, followed by the mousepad, keyboard, monitor and headset, in order. The player who considers himself casual opts to purchase by peripheral gamers cost-effective. The hardcore player also looks for the cost-benefit, but at least on the mouse, will look for the gamer peripheral that delivers superior cost-benefit performance. Past experiences of friends and reviews on Youtube are widely used by gamers as a source of information search.