Uma análise dos pilares da comunicação pública no Twitter do @UFRGSnoticias

Abstract

The pandemic brought up non-face-to-face modalities and technological tools to solve demands in companies, banks and universities. Without face-to-face meetings, machines have changed the communicative relationships between people, with new forms of interaction. In the field of education, higher education courses maintained their activities in new routines, communicating through technological devices. Our study started with the following question: were the pillars of public communication (transparency, access, interaction and social ombudsman) present in the interactions of @noticiasufrgs on Twitter between June and August 2021? Our analysis has the general objective of verifying the prerequisites of public communication present in the interactions (tweets) of @ufrgsnoticias between June and August 2021. As specific objectives, we observe situations of interaction and the positioning of UFRGS (1); we confront the pillars of public communication (DUARTE, 1998) with the publications of @noticiasufrgs (2); we selected the publications from 100 likes, by the criterion of popularity (RECUERO, 2009) of social networks (3). We relate the pillars with the messages and profiles of @ufgrsnoticias followers and authors of selected tweets during the observation period. The methodological procedures include exploratory, bibliographic research, content analysis and elements of Peirce's methodeutics as a means of understanding the types of reasoning or parts of the investigative process (SANTAELLA, 2001). Our analysis included posts with images and comments from participants in the social network and institutional profile. We bring knowledge about communication and interactivity (THOMPSON, 2018), since we are addressing a case within the social network. We explore public communication and its reason for being in a democracy. In social networks, we perceive a public space of dispute of opinions. For Habermas (2008), public opinion is the result built between civil society actors and journalists. We found the pillars of public communication in 80% of the analyzed publications.