Indicação geográfica para desenvolvimento regional: rota da Ferradura dos Vinhedos na cidade de Santana do Livramento/RS

Abstract

This study deals with the relationship between Geographical Indication (GI) and territorial development in the region of the Rio Grande do Sul campaign, and aims to identify the benefits perceived by the actors involved in obtaining Geographical Indication (GI) for the region of the Route “Ferradura dos Vinhedos” in the city of Santana do Livramento/RS. The study presents an applied research of exploratory, descriptive and qualitative character. The method chosen was the case study, as it is an in-depth study of the object. Data collection was organized in a semi-structured interview and document research. The influence of geographical indication on the socioeconomic growth of the region can be seen in the increase in product differentiation and leveraging the production of grapes, and with that, generating more direct and indirect jobs, including small producers, with an improvement in their source. income, facilitating its marketing.