Markentig digital em microempresas: um estudo de caso em confecções de vestuários na cidade de Itaqui/RS

Abstract

The working end of the course of Bachelor of In having discipline of Science and Technology of the Pampa Federal University aims to contribute to show the evolution of digital marketing and its relevance to small businesses. With the COVID-19 pandemic, product sales and purchases, as well as access to services, happen online in expressive volumes and this has increased the importance of Digital Marketing. Its overall objective understand how digital marketing can become an ally to improve communication and sales in microenterprises, and study base two stores of textile products City Itaqui / RS and specific objectives i identify how Digital Marketing has been used in the companies under analysis; Describe the importance of Digital Marketing actions for the micro companies selected for this study; Reflect on the difficulties and potentialities in the use of Digital Marketing. These companies were chosen because Itaqui / RS is a small city where most companies are pharmacies, markets or clothing stores. Then the choice of clothing stores is justified by being micro-companies, using digital marketing a lot and now with the black flag pandemic, stores are closed and to guarantee sales, social networks are used a lot . During the realization of the study, it was possible to see the revolution that the internet caused in social media for the realization of marketing in micro-companies; the use of the internet has become essential for companies of all sizes, since they are often not used in a correct and professionalmanner.